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Social Media Manager Certification
Welcome to Social Media Manager Certification Program
Welcome & Introductions (6:56)
Marketing after Covid 19 (29:02)
What is Social Media Marketing
What Makes “Social Media” Marketing Different?
Summary
Homework: Find your ideal client to serve (5:54)
Module 2: Content Creation
The Psychology of Selling
Writing Captions
Hashtags
Content Creation
Video Trainings (39:20)
Homework: Create A Content Calendar (1:26)
Homework Review (11:56)
Module 3: Facebook Ads
Facebook Introduction Presentation (18:16)
Benefits of Facebook Ads
How To Set Up A Facebook Ad Campaign
How To Set Your Ad Preferences
How To Create Your Ad
Facebook Ad Demonstration: Video (31:03)
Video Training: How To Boost Posts On Facebook (6:20)
*NEW* Meta Ad Retargeting (5:46)
How To Gain & Remove Facebook Access (7:27)
Module 4: Freelance Processes
Intro to freelance: Video (8:20)
Freelance Presentation: Video (15:48)
Third Party Freelance Websites (4:01)
Email Script
Management Tools (1:32)
Pricing (12:57)
Homework
Example (6:31)
Upwork Profile Review (7:40)
Module 5: Corporate Opportunities
Video Lecture: Corporate Roles (13:16)
Job Roles
Resume Upgrade (2:10)
Homework
Module 6: Building Your Portfolio
*NEW* Video Training: Creating A Content Calendar (7:45)
Video Training: Creating A Portfolio (12:51)
Examples
Live Recording with 1:1 Client on boarding (6:54)
*New* Portfolio Templates
*NEW* LIVE Training Video: Student Content Calendars + Portfolio (22:17)
MODULE 7: Recorded Live Video Training Vault
Live Group Training: Q&A
Real Time Recording: Onboarding A New Client
Group Training: Cold Calling Clients (19:32)
MODULE 8: RESOURCES FOR SUCCESS
*NEW* CHECKLIST
*NEW* GOALS WORKSHEET
*NEW* RESOURCES & TOOLS
*NEW* FREEBIE IDEAS
*NEW* 6 STEP PROCESS
FINAL STEPS!
FEEDBACK
MODULE 9: UTILIZING AI IN YOUR FREELANCE BUSINESS
Understanding Your Client’s Pain Points + Content That Converts 🎯 (9:35)
12 AI Tools for Freelance Social Media Managers (5:26)
Video Trainings
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